Okay, sure you’re busy. We know that you have lots of balls to juggle. There is never enough time to do everything you want to do. But if you do just one thing, read the Exhibitor Service Kit.

Why?
• Because Sherry said so. :-)
• You’ll save money.
• You’ll get what you need, when you need it.
• Your show experience will be productive.
• You’ll reach your show objectives.

If you do not take time to read the kit now ...
• You may encounter higher costs.
• You may not be able to obtain the services and supplies that you’ll need.
• You may encounter frustrating delays and inconvenience.

Life is complicated enough! It takes less than one hour to read the Exhibitor Service Kit. Pay particular attention to dates and deadlines. For those services and supplies that do not have printed deadlines, the sooner you place your order, the better your chances of getting exactly what you want.

Enjoy the show!

Booth graphics...say it with color! Here’s a list of dominant colors and the responses/feelings they could elicit:

• Bright Red
  exciting, energizing, sexy, hot, dynamic, stimulating, provocative, dramatic, aggressive, powerful
  
• Burgundy
  rich, elegant, refined, tasty, expensive, mature
• Orange
  fun, whimsical, childlike, happy, glowing, vital, hot, juicy, tangy, energizing, gregarious, friendly, loud
• Bright Yellow
  enlightening, sunshine, cheerful, friendly, hot, luminous, energy
• Beige
  classic, sandy, earthy, neutral, soft,
  warm, bland
• Earth Brown
  rooted, wholesome, sheltering, masculine, woodsy, warm, durable, secure, rustic, earth, dirt
• Deep Plum
  expensive, regal, classic, powerful, elegant
• Lavender
  nostalgic, delicate, sweet, scented, floral, sweet taste
• Grape
  sophisticated, sweet taste, subtle
  
  Source: “Pantone Guide to Communicating with Color” by Leatrice Eiseman

It’s critical for your staff to create a welcome atmosphere that makes it appealing for attendees to want to stop at your booth. What you don’t do can be as important as what you do. The following are things you should avoid:

1. Don’t Sit.
You give attendees the impression you don’t care or you’re lazy. Attendees to your booth won’t interrupt your private time,
as they see it.

2. Don’t Read.
You aren’t able to make eye contact with attendees as they walk by your booth.

3. Don’t Eat or Drink.
It’s just plain rude and messy. Potential customers are too
polite to bother you
when you’re eating.


 4. Don’t Ignore Attendees.
If you’re busy when someone approaches, either acknowledge him/her or try to include him/her in your conversation. If you’re talking with a booth mate, break if off immediately.

5. Don’t Talk on Your Cell Phone.
Time on the phone is time away from potential prospects and tells everyone you have better things
to do.

6. Don’t Be a Border Guard.
Don’t stand where you become a barricade or block the attendees’ view of your booth. Stand near the aisle and off to the side.

7. Don’t Hand Out Literature Freely.
Your catalogs and brochures end up in a bag with everyone else’s literature. Be discriminating in who gets literature. Better yet, mail them to qualified prospects after the show.

8. Don’t Underestimate Prospects.
Get out of the habit of sizing up somebody
simply by the way they look. Qualify them,
don’t classify them.



 9. Don’t Cluster with Friends and Other Booth Personnel.
Again, this makes you look unapproachable.

10. Don’t Be a “Street Gang”.
Nobody will approach a group of strangers, it’s too intimidating. Be more approachable.

Source: www.trade-show-resources.com

• Display Ideas
  
  
• Pre-Owned
  Exhibits